Essential Books on Advertising That Everyone Should Own
By Paul Suggett, About.com Guide
Many different people will give you reading lists when you're either studying advertising, or are a professional practicing the craft. There are tens of thousands of books on the subject, a new one is released every day. But there are some that have stood the test of time, and remain required reading. If you're in the communication business, be it advertising, marketing, public relations, design or anything else, these books should have a permanent place in your library.
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