Tips for Creating a Spec Portfolio That Gets You Noticed
By Paul Suggett, About.com Guide
n the many years I've been in advertising, I must have seen hundreds of portfolios. In the beginning, it was physical books, now the work is online. But over the years, although the style of advertising has changed, and the level of finish has become much more polished, the same old mistakes are still being made.
When you're shopping your book around, either as a student or someone looking to switch agencies or careers, you are looking to impress people. Your portfolio should be a concentration of your skills, featuring solid work spanning multiple mediums and product segments.
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